In brief
- Hôtel Martinez in Cannes has offered, since 1 May 2026, a gourmet collection signed with Maison Gabrielle, a French fine grocery brand specialising in teas, spices and aromatics.
- It consists of just two creations: a vanilla-infused black tea named Plume de Vanille, and a bespoke blend of Herbes de Provence.
- The tea is offered as an in-room amenity throughout the hotel. The metal tins are reserved for VIP guests and bespoke room service.
- Nothing is sold online or anywhere else. The exclusivity is geographic: the two blends exist solely within the hotel grounds, with no announced end date.
- The launch coincided with the Cannes Film Festival, in a year when the Martinez is also serving as a filming location for season 4 of The White Lotus.
Hotel collaborations with gourmet houses are launched by the dozen every season, and most end up in retail boutiques. This one takes the opposite approach. Since 1 May 2026, Hôtel Martinez in Cannes has been serving a tea that nobody can purchase anywhere else, crafted exclusively for the property by Maison Gabrielle. Two items, not one more, and no sales channels.
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Two creations, and only two
The collection is confined to a tea and an herb blend. Plume de Vanille is a black tea infused with vanilla bark, whose name evokes both lightness and the floral motif adorning the packaging. The accompanying Herbes de Provence are not the standard blend from the brand’s catalogue: according to Maison Gabrielle, this is a bespoke composition blended specifically for the hotel.
| Item | Type | Where to find it |
|---|---|---|
| Plume de Vanille | Vanilla-infused black tea | Individual in-room sachet · metal tin for VIPs |
| Herbes de Provence | Custom-crafted Provençal herb blend | Metal tin, room service and VIP guests |
The design direction may surprise those familiar with the palace hotel’s Art Deco heritage: the tin features almost none of it. The label showcases a blue-and-white toile de Jouy, an 18th-century pastoral floral pattern, highlighted with a navy blue cartouche. The only nod to the hotel is its monogram, discreetly placed at the bottom of the label above the words “Collection Hôtel Martinez Cannes”. The stated inspiration is not the architecture but the Mediterranean art de vivre, with the signature blue of the French Riviera as its focal point.
An in-room sachet, a tin for VIPs
This is the most revealing aspect of the arrangement, illustrating how a modern palace hotel utilises guest amenities. The Plume de Vanille sachet is placed in every room across the hotel, regardless of category: it acts as the primary touchpoint, which every guest can take away as a keepsake of their stay.
The metal tin serves an entirely different purpose. Adopting Maison Gabrielle’s signature “fine grocery” format, it contains tea sachets alongside the herb blend, and is reserved exclusively for VIP guests or incorporated into tailored in-room dining offerings. Two distinct levels of gifting for the very same product line.
A spatial exclusivity, not a limited edition
The distinction is worth noting, as the two concepts are frequently conflated. Maison Gabrielle announces neither a numbered run nor an end date: the collection is not limited by time, but by geography. Its two blends, the brand explains, were created exclusively for Hôtel Martinez and will only ever be available on the property.
This exclusivity has immediate consequences, evident on the brand’s official channel: two guests enquired publicly, in May and again in August, about where to buy the tea after returning home. Neither received a reply. A search through Maison Gabrielle’s online shop confirms that Plume de Vanille is not listed, and no mention links back to the Martinez. While the brand does offer a retail vanilla tea under the name Soie de Vanille, as well as standard Herbes de Provence, these are distinct blends. No retail prices have been published, consistent with items meant as gifts rather than commercial merchandise.
About Maison Gabrielle
The brand describes itself as “French gourmet grocery” and supplies spices, herbs, aromatics, teas and infusions to chefs, bartenders, restaurants and luxury hotels. All of its products are blended and packaged in France, across facilities certified by IFS Food and registered with the US FDA, supporting an internationally oriented distribution.
Regarding its heritage, the brand remains deliberately understated. It claims nearly a century of savoir-faire developed between the kitchens of Provence and Paris, without disclosing a founding year, a founder’s name, or a production address. What is clearly documented, however, is the launch of its consumer retail offering in 2024. Consequently, the Martinez represents one of the first high-profile hospitality showcases for the house in its present form.
Hôtel Martinez: 409 Rooms on the Croisette
The setting for this collection is storied. Opened in 1929 by Emmanuel Martinez, the property was the largest hotel on the Riviera at its debut. Today, it features 409 rooms and suites, a private beach and a seasonal beach club, and joined The Unbound Collection by Hyatt in spring 2018. Its Art Deco interiors were reimagined by interior designer Pierre-Yves Rochon, who infused them with Mediterranean hues.
On the dining side, an important clarification is needed, as many sources remain mistaken: La Palme d’Or holds one star in the MICHELIN Guide, not two. The restaurant reopened on 14 May 2024 under chef Jean Imbert and was awarded its first star less than a year later, an honour renewed in 2026. The two stars frequently cited relate to the previous era.
Why this collection arrives now
The timing is no coincidence. The 1 May rollout preceded the opening of the Cannes Film Festival by just days, a period when the Croisette sees its highest concentration of international clientele and global media coverage. Maison Gabrielle acknowledged this openly in its communications, presenting the debut as aligned with the Festival.
A second, more unexpected factor also comes into play: the Martinez serves as a filming location for season 4 of The White Lotus, shot on the French Riviera from spring 2026 for a broadcast expected in 2027. A hotel preparing to become one of the most widely viewed properties in the world over several months has every incentive to refine the keepsakes guests take home. We detailed the filming and the hotels involved in our article on the hotels of The White Lotus season 4.
One caveat should nevertheless be noted: to date, only Maison Gabrielle has communicated on this partnership. Neither Hyatt nor Hôtel Martinez has published announcements on their channels, and the details presented here therefore reflect the brand’s own statements.
