IHG’s Noted Collection arrives in Tokyo: 207 keys in Shinjuku by 2027, 81 in Ginza by 2029

IHG is bringing its new premium brand, Noted Collection, to Japan with two hotels in Tokyo: 207 keys in Shinjuku in 2027, located in the Kabukicho district, followed by 81 keys in Ginza in 2029. Announced on 28 September 2026, both projects are signed with two different owners, both new partners for the group in Japan. In Ginza, this will be IHG’s first address in the district.

Shinjuku, a conversion in Kabukicho

The first hotel will open in 2027 in Kabukicho, just a few steps from the small bars of Golden Gai. This is the first Noted Collection conversion signed in Japan: the building, the former Citadines Central Shinjuku completed in 2008, was acquired by the investment firm SC Capital Partners via its Japanese hotel fund. It will be renovated and rebranded, with an identity inspired, according to IHG, by the energy and character of Shinjuku.

Ginza, a new tower for 2029

In Ginza 8-chome, the Tokyo-based developer An Consulting is building an 18-storey tower on a 334 m² plot, a three-minute walk from Shimbashi station. IHG will operate it under a management contract: this will be the brand’s first new-build in Japan and the group’s first address in Ginza. The developer is targeting families on medium and long stays; amenities will be unveiled at a later date.

Noted Collection, the conversion brand

Launched on 17 February 2026, Noted Collection is IHG’s 21st brand, positioned in the upscale segment alongside voco or Crowne Plaza. It primarily targets independent hotels that retain their personality, with over 150 addresses hoped for within ten years. Before Tokyo, the group signed Theobalds Estate in England, the Cantonal Hotel in Riyadh, and a 50-key hotel in Amman focused on coffee culture. Discover all our IHG news.

IHG accelerates in Japan

IHG surpassed 50 open hotels in Japan in February 2025 and aims to double this footprint. The group signed a portfolio of 14 hotels in Kyoto in August 2026, and in May, the Hotel Mount Fuji, the country’s third Vignette Collection. For Abhijay Sandilya, who leads IHG in Japan, these two signings demonstrate the potential of the premium segment.

Our perspective

Kabukicho and Ginza are two opposite faces of Tokyo, the electric night on one side, the commercial chic on the other. By launching the same brand there, IHG is betting on hotels that resemble their neighbourhood rather than a chain. It remains to be seen what their names will be, as they have not yet been announced, and who their designers are.