The voco brand reaches 50 open hotels in Europe, from London to Budapest and Antalya, with 26 more planned

Launched in 2018 by IHG Hotels & Resorts, the voco brand now has 50 open hotels in Europe, with 26 more in the pipeline. Placed by the group in its premium collection, it grows by taking over buildings with character, from a Victorian façade in London to a hotel in central Budapest and on to the Turkish coast. The figures, correct as at 30 September 2026, were published by IHG on 10 November 2026.

☰Contents

1. Eight years to reach 50 hotels in Europe
2. Why existing hotels are switching to voco
3. London: 114 rooms near the British Museum
4. First voco hotels in Hungary and Turkey
5. Exeter, home to IHG’s first net zero hotel
6. 26 hotels to come, from Çeşme to Tashkent

Eight years to reach 50 hotels in Europe

IHG describes voco as its fastest-growing premium brand. The group places it in its premium collection, alongside Crowne Plaza, EVEN, Ruby and Noted Collection (see our ranking of IHG’s 21 brands). It has also been named “Europe’s Leading Premium Hotel Brand” at the World Travel Awards for five consecutive years.

“Reaching 50 open voco hotels across Europe is a proud moment for IHG and a real testament to the strength of this brand, the confidence of our owners, and the brilliant work of our hotel teams right across the region,” says Karin Sheppard, SVP and Managing Director, Europe, at IHG Hotels & Resorts.

Why existing hotels are switching to voco

The voco model is built for conversions: a hotel already in operation can change flag while keeping its character, thanks to an approach to design that IHG describes as flexible. In return, owners gain access to the group’s platform, its global distribution and its IHG One Rewards loyalty programme, which claims more than 160 million members. IHG does point out, however, that it is growing in Europe through a mix of new builds and conversions.

The brand sums up its spirit in three signatures, “Come on in”, “Me time” and “voco life”. The photos released by IHG with its announcement also show the lobby at voco Southampton, in England, and the sea-facing pool at voco Malta.

London: 114 rooms near the British Museum

In London, voco London Bloomsbury has recently opened its 114 rooms on Southampton Row, a stone’s throw from the British Museum. IHG describes a “Fitzrovian” building, after neighbouring Fitzrovia, behind a Victorian façade; in February 2026, the group had announced the opening for the middle of the year. The address is close to Tottenham Court Road, Covent Garden and Soho, and next door to the Kimpton Fitzroy London, another IHG hotel.

First voco hotels in Hungary and Turkey

Hungary’s first voco, voco Budapest D8, stands at 8 Dorottya utca, in central Budapest, a few streets from the Danube. IHG lists it among its recent openings, without giving a date.

On the Mediterranean coast, voco Antalya Konyaaltı is the first voco in Turkey. When the deal was signed in April 2025, IHG announced 120 rooms, a restaurant, a bar, meeting rooms, a spa, a gym and an outdoor pool. Here too, IHG gives no opening date.

Exeter, home to IHG’s first net zero hotel

The brand also includes voco Zeal Exeter Science Park, opened in 2025 in south-west England: it is IHG’s first Net Zero Carbon hotel. The 142-room hotel runs on solar and renewable energy, follows the Passivhaus low-energy building standard and has achieved an “Outstanding” rating, the highest under the British BREEAM environmental certification.

26 hotels to come, from Çeşme to Tashkent

The European pipeline for voco includes 26 more hotels, according to Karin Sheppard. Europe’s first voco suites will open in 2027 in Çeşme, a seaside resort on Turkey’s Aegean coast. In Tashkent, the capital of Uzbekistan, which IHG counts within its Europe region, a first voco will broaden the group’s premium presence in the country.

Worldwide, IHG claims 21 brands and more than 7,100 hotels, over a million rooms in more than 100 countries and 2,400 hotels in development. The voco brand has also expanded beyond Europe, for instance to Kenya, where voco Nairobi Airport Suites has opened 112 suites. Another of the group’s brands, Hotel Indigo, has meanwhile reached 200 open hotels worldwide.