For more than a quarter of a century, Mandarin Oriental’s famous ‘Fan’ campaign has established itself as an absolute reference in the world of prestige hotel communication. On 4 August 2026, Mandarin Oriental took a new step in this iconic saga by unveiling two new ambassadors who, although coming from opposite musical worlds, share a common quest for perfection.
In brief
- Brand: Mandarin Oriental Hotel Group
- 2026 Ambassadors: Yuja Wang (classical pianist) and Charlotte de Witte (techno DJ)
- Launch: 4 August 2026 globally
- New features: Launch of late-night menus and specialised spa treatments
- Key locations: Mandarin Oriental Hyde Park, London and Mandarin Oriental, Bodrum
An alliance between classical virtuosity and techno energy
Pianist Yuja Wang, a Grammy Award-winning virtuoso, and Belgian electronic music producer Charlotte de Witte have thus joined the prestigious family of ‘Fans’ of the group. This meeting between Yuja Wang and Charlotte de Witte illustrates Mandarin Oriental’s desire to celebrate excellence in all its forms, whether expressed in the silence of a concert hall or the energy of an international festival.
Recognised for her dazzling technique and bold interpretations, Yuja Wang captivates audiences on the world’s greatest stages. Alongside her, Charlotte de Witte has redefined contemporary electronic music through a singular creative vision and a commanding stage presence. Although their worlds differ, both represent the highest standards of their profession, where success rests on iron discipline and meticulous preparation.
Performance rituals at the heart of the guest experience
The originality of this new chapter lies in the transformation of these artists’ personal rituals into concrete experiences for travellers. The shoots carried out at Mandarin Oriental Hyde Park and in Bodrum offer an intimate glimpse into the routines that support these world-class performances. Away from the spotlight, every detail counts, whether preparing for a demanding international tour or recovering after a six-hour set.
‘Yuja Wang and Charlotte de Witte have each shaped their respective fields through extraordinary talent and an uncompromising commitment to mastering their craft.’
Late-night gastronomy with Charlotte de Witte
Inspired by Charlotte de Witte’s post-performance ritual, the ‘In-Room Dining: At Full Volume’ programme reinvents in-room dining for guests whose schedules extend late into the night. The In-Room Dining: At Full Volume programme adapts to off-peak rhythms with a curated menu to restore and revitalise travellers. This offer is available at prestigious addresses such as Mandarin Oriental Lutetia in Paris, as well as in Dubai, Hong Kong, Tokyo, Amsterdam, Milan and New York.
Wellness and physical precision with Yuja Wang
The ‘Intelligent Movement: At Full Volume’ treatment, created with Yuja Wang, reflects the physical precision required for a concert pianist. The Intelligent Movement: At Full Volume treatment focuses on the hands, wrists and joints, meeting the recovery needs of performers. Available at all Mandarin Oriental hotels worldwide, this treatment combines targeted upper-body work with advanced facial therapies to promote circulation and balance.
Our view
For La Revue des Hôtels, this new chapter of the Fan Campaign demonstrates remarkable strategic maturity. By integrating artists whose physical and nutritional needs are extreme, Mandarin Oriental is no longer just selling a night’s stay, but offering true engineering of well-being and performance. Mandarin Oriental’s strength lies in its ability to transform real-life constraints into ultra-personalised luxury services. It is this fine understanding of new nomadic and demanding lifestyles that allows the group to maintain its status as an innovative leader in global luxury hospitality.
Practical information on Mandarin Oriental Hotel Group
- Official website: mandarinoriental.com
- Number of properties: 46 hotels and 15 residences in 29 countries
- Treatment availability: All Mandarin Oriental spas for the Yuja Wang programme
- Dining availability: Paris, Dubai, Hong Kong, Tokyo, Amsterdam, Milan, New York for the Charlotte de Witte menu
