On the shores of Lake Garda, where history and natural beauty meet, prestigious hospitality investments continue to pour in. In Peschiera del Garda, a jewel listed as a UNESCO World Heritage site, the Italian group TH Group is to transform the former Caserma XXX Maggio into a five-star superior hotel. Already firmly established in the tourism sector, the group has signed a management agreement for this future property, which aims to redefine luxury standards on the lake’s shores.
This development is far more than a mere opening: it represents a rebirth for a military complex that was once a pillar of the Austro-Hungarian Quadrilateral. Spanning 13,000 square metres, the property, scheduled to open in the second half of 2027, aims to become a benchmark for luxury tourism in Italy, featuring 109 rooms and suites, a fine-dining restaurant open to the public, a spa of over 4,000 square metres, four swimming pools and a private marina.
- TH Group is to transform the former Caserma XXX Maggio in Peschiera del Garda (a UNESCO site) into a five-star superior hotel.
- Opening scheduled for the second half of 2027, spanning 13,000 sq m, with 109 rooms and suites.
- Features include: a fine-dining restaurant open to the public, a spa of over 4,000 sq m, four swimming pools and a private marina on the lake.
- Property owner: Bruno Soave (Freedom Property Srl Società Benefit); management entrusted to TH Group, a Padua-based group of 32 hotels.
- A heritage redevelopment project of a former site within the Venetian fortifications.
The rebirth of an exceptional historic site
The transformation of the former Caserma XXX Maggio is not merely a real estate project, but a heritage preservation initiative. Located in Peschiera del Garda, one of the strongholds of the Austro-Hungarian Quadrilateral, this 13,000-square-metre site is steeped in over two thousand years of history. From Roman remains to medieval and Scaliger relics, and the Venetian fortifications that made Peschiera one of the great defensive systems of northern Italy, every stone tells a story.
The project aims to breathe new life into this complex by converting it into a luxury haven. This initiative is part of a broader trend of rehabilitating historic sites in Italy, where luxury hospitality plays a key role in heritage preservation. The UNESCO listing demands a respectful approach and a harmonious integration of contemporary architecture and existing heritage.
TH Group’s footprint on Lake Garda
A major player in Italian tourism with 32 hotels and over 6,500 rooms, TH Group is strengthening its presence on Lake Garda, where it already operates the TH Lazise, Hotel Parchi del Garda, near Gardaland. This acquisition in Peschiera marks a key step in its strategy to move upmarket into high-end hospitality.
“With this operation, we are growing in the high-end hospitality segment, which attracts the largest investments: almost four out of ten new hotel projects concern this market bracket. We believe in the value of a unique heritage and in the ability of quality hospitality to generate employment, attract international tourism and create sustainable benefits for the region.”
Graziano Debellini, President of TH Group
A five-star superior offering
Designed for an international clientele seeking high-end experiences, the future establishment promises an array of prestigious services and facilities:
- 109 rooms and suites, offering comfort and refinement to meet the highest expectations.
- A fine-dining restaurant, also open to non-residents, highlighting local and international flavours.
- A spa of over 4,000 sq m, a true sanctuary dedicated to well-being, featuring state-of-the-art facilities.
- Four swimming pools, offering varied swimming areas, balancing relaxation and leisure.
- A private marina, a major asset for enjoying the lake and water sports in complete exclusivity.
Every detail of the design aims to create an atmosphere of understated luxury and timeless elegance, in perfect harmony with the historic and natural setting of Peschiera.
A strategic partnership for a shared vision
The initiative was born from a close collaboration with Bruno Soave, owner of the building and Managing Director of Freedom Property Srl Società Benefit, with the assistance of Quimmo Prestige Agency, advisor to the real estate transaction. This partnership is built on a shared vision of heritage enhancement and hospitality excellence.
“Our goal goes beyond opening a 5-star superior hotel: we want to restore to the community, the local area and world travellers a piece of the history of the Venetian fortifications, by transforming a former military space into an icon of high-end hospitality, whose doors will also be open to the public.”
Bruno Soave, Freedom Property
Bruno Soave’s experience in restoring historic properties, such as Palazzo Bottagisio in Verona, attests to his commitment to heritage and his ability to transform it into valuable assets. This expertise provides a guarantee of quality for the rehabilitation of Caserma XXX Maggio.
The group’s financial ambitions
This investment is part of an ambitious growth trajectory. Based in Padua, TH Group expects to close 2026 with a turnover of €300 million, and aims for €500 million within three years. This expansion is driven by a clear positioning in luxury hospitality, deemed the most promising and resilient segment.
The Peschiera transaction marks another milestone in the evolution of the group’s portfolio, which seeks to diversify and elevate the quality of its offering. By focusing on iconic destinations and high-value-added projects, TH Group is consolidating its leading position in the Italian market.
Our view
This project combines heritage preservation with cutting-edge hotel development. Transforming the former Caserma XXX Maggio into a five-star superior hotel illustrates the luxury industry’s capacity to reinvent places steeped in history. Beyond adding a prestigious address to the Lake Garda map, the operation contributes to the cultural and economic revitalisation of the region, weaving a narrative that blends the hospitality experience with the memory of the site. It is a gamble aligned with TH Group’s stated ambition, provided that the delivery, scheduled for 2027, lives up to the promise of a site as demanding as a UNESCO listing.
Practical information on the future Peschiera hotel
- Location: former Caserma XXX Maggio, Peschiera del Garda, Lake Garda, Italy
- Scheduled opening: second half of 2027 · 109 rooms and suites, 5-star superior
- Operator: TH Group · th-resorts.it
