A legend of European hospitality is awakening. The Gran Hotel Taoro, Spain’s first grand luxury hotel inaugurated in 1890, has reopened its doors in Puerto de la Cruz, on the heights of Tenerife, following a major restoration. Perched in the Parque Taoro, facing the Atlantic, Mount Teide, and the La Orotava valley, it returns with a clear ambition: to embody a slower, more conscious luxury, rooted in its landscape.
- The Gran Hotel Taoro (1890), considered Spain’s first grand luxury hotel, has reopened in Puerto de la Cruz after nearly two decades of closure.
- A restoration of approximately €35 million: the property, owned by the Cabildo de Tenerife, is managed by My Way Hotels & Resorts.
- 199 keys in the Parque Taoro, with views of the Atlantic, Mount Teide, and the La Orotava valley.
- On board: dining by chefs Ricardo Sanz (OKA) and Erlantz Gorostiza (LAVA, AMALUR), and the Sandára spa.
1890: the blueprint of Spanish luxury
Before Madrid, before Barcelona, it was in Tenerife that Spain invented its grand hotel. Inaugurated in 1890, the Taoro was the holiday destination of choice for European high society, drawn by the microclimate of the La Orotava valley. Its architecture, blending colonial lines and Versailles-inspired gardens, made it as much a monument as a hotel · a status that its long closure had never erased from Canarian memory.
The rebirth: €35 million and a vision
Reopened in 2025 following a restoration project of approximately €35 million carried out for the Cabildo de Tenerife, the property is now operated by the Canarian group My Way Hotels & Resorts. The 199 rooms and suites have been designed for comfort and contemplation, in a contemporary colonial style that dialogues with the historic gardens. The approach: less ostentation, more depth · a luxury of pausing, of the landscape, and of time rediscovered.
Sandára: well-being facing the Atlantic
Well-being is not an auxiliary service here but the pillar of the experience. The Sandára Wellness Center combines personalised treatments · developed in collaboration with the house of Anne Semonin · and spaces open to the volcanic landscape. The swimming pools, visually suspended between the ocean and the peak of Mount Teide, are already among the defining images of the new Canarian hospitality.
Dining signed by Sanz and Gorostiza
The gastronomy immediately positions the Taoro among the major addresses in the north of Tenerife. OKA, under the direction of Ricardo Sanz, marries Japanese tradition with Canarian flavours; LAVA and AMALUR, orchestrated by Erlantz Gorostiza, offer signature cuisine inspired by the island’s volcanic origins. Atlántico for panoramic breakfasts, La Carola by the pool, and the Tagoror Lobby Bar complete the line-up.
Xplora: experiencing the island, not just sleeping there
With its Xplora programme, the hotel designs experiences guided by local experts · volcanic hikes, wine tastings, meetings with artisans · to connect its guests with the culture and nature of northern Tenerife. The property completes its offering with a modern convention centre, which also positions it for exceptional events.
Our take
The reopening of the Taoro goes beyond a simple hotel event: it restores the Canary Islands to their founding place in the history of European luxury, and offers northern Tenerife · long eclipsed by the seaside south · a flagship worthy of its heritage. In a booming Spanish market, the return of this icon offers a deliberate alternative: the luxury of slowness, facing one of the most beautiful landscapes in the Atlantic.
Practical information
- Address: Ctra. Taoro 2, 38400 Puerto de la Cruz, Tenerife (Spain).
- 199 rooms and suites · Sandára spa · OKA, LAVA, AMALUR dining.
- Official website: granhoteltaoro.com.
