- ⚽ Pestana CR7 was born in 2016 from a partnership between Cristiano Ronaldo and Pestana, Portugal’s leading hotel group.
- 🏨 The brand features five hotels: Funchal (Madeira), Lisbon, Madrid (Gran Vía), Marrakech, and New York (Times Square).
- 🎂 In 2026, Pestana CR7 celebrates 10 years · from a unique hotel to a transatlantic urban collection.
- 🇫🇷 A sixth hotel is expected in Paris in 2027.
2016: a first hotel in Funchal, his hometown
It all begins where it all started for him. In 2016, Cristiano Ronaldo partnered with the Pestana group, Portugal’s premier hotel group, to open a lifestyle hotel on the seafront of Funchal, in Madeira, his hometown. Pestana CR7 Funchal sets the brand’s grammar: contemporary design, an assertive sporting spirit, and locations in the heart of the action. The hotel even shares its forecourt with the CR7 Museum, dedicated to the champion’s trophies.
The collection, hotel by hotel
Ten years later, the brand boasts five addresses across Europe, North Africa, and the United States, all faithful to the same DNA: urban hotels with assertive energy, rooftops, state-of-the-art gyms, and nods to the number 7.
- 🏨 Pestana CR7 Funchal · the pioneer (2016), on the Madeira seafront, next to the CR7 Museum
- 🏨 Pestana CR7 Lisboa · in the heart of Baixa, a stone’s throw from Praça do Comércio
- 🏨 Pestana CR7 Gran Vía Madrid · 168 rooms in a 1920s building, 360° rooftop with a pool on the 9th floor
- 🏨 Pestana CR7 Marrakech · pool, palm trees, and Moroccan serenity
- 🏨 Pestana CR7 Times Square · America conquered, two blocks from Times Square
2026, the 10-year milestone · and Paris in sight
In 2026, Pestana CR7 blows out ten candles. And the best may still be yet to come: a sixth hotel is expected in Paris in 2027, confirmed by the Pestana group. The French capital, where celebrity hospitality is decisively setting up shop · Pharrell Williams is already transforming the former Saint-James & Albany there · would offer the five-time Ballon d’Or winner’s brand its most prestigious showcase.
A win-win model
The arrangement is crystal clear: Pestana provides hotel expertise, operations, and distribution; Ronaldo brings global renown and a community of hundreds of millions of fans. For the most-followed footballer in the world, the hotel business is as much an image investment as a financial one · a brand that will continue to work long after his sports career ends, as his presence at the 2026 World Cup reminded us.
Photos: © Pestana Hotel Group.
