The 3-star, 74-room Baya Hôtel in Capbreton, set against the ocean backdrop, has been acquired by Parallel Hospitality, a young hotel holding company founded by Bruno Robert. The seller is not a hotelier, but rather Ramsay Santé, a clinic group that is parting ways with this Landes property, which it deems “non-strategic”. The acquisition was made public on 29 September 2026.
- 📍 Where · 85 avenue du Maréchal de Lattre de Tassigny, Capbreton (Landes), on the seafront.
- 🛏️ The hotel · 3 stars, 74 rooms, 220-cover restaurant, built in 2004.
- 🤝 The seller · Ramsay Santé, which is selling off “non-strategic” activities; amount not disclosed.
- 🏨 The buyer · Parallel Hospitality, established in 2023, 12 hotels in France including 4 owned outright.
- 🔧 What’s next · a complete refurbishment has been announced, with no timeline or budget provided.
Why a clinic group owned a hotel
The Baya adjoins CERS, the European Centre for Sports Rehabilitation, a Ramsay Santé clinic that treats numerous injured athletes. The hotel accommodated the centre’s patients during its renovation works from 2023 to 2025 and continues to host sports teams in partnership with it. Ramsay announced the sale in its half-year results in August, alongside the disposal of its Lyon medical transport business, specifying that the impact on its accounts remained non-significant.
Parallel Hospitality, a young holding company
Founded in September 2023 and headquartered in Essonne, Parallel Hospitality now operates twelve hotels in France, four of which it owns outright. For the Baya, the company has announced a complete refurbishment to enhance its positioning, without specifying a timeline or budget. The operating company behind the hotel generated 4.63 million euros in turnover in 2025, posting a loss of 494,000 euros. Explore all our hotel news in France.
Our perspective
On the Landes coast, where high-end offerings remain scarce, a 74-room beachfront hotel is a highly coveted asset. The real question is that of an upscale repositioning; while Parallel Hospitality has not explicitly announced one, a full refurbishment opens the door to it. The connection with the nearby clinic, which guarantees a steady stream of sports clientele year-round, will be the acquisition’s other key challenge.
- 📍 Address · 85 avenue du Maréchal de Lattre de Tassigny, 40130 Capbreton
- 🛏️ Capacity · 74 rooms
- ⭐ Rating · 3 stars
- 🔗 Official website · baya-hotel-capbreton.com
