The Alex hotel will open in Las Vegas in early 2027: a private 300-room tower inside the SAHARA

SAHARA Las Vegas will transform its former Alexandria Tower into The Alex, a private tower of 300 rooms and suites set to open in early 2027. A separate entrance, its own check-in, an exclusive lounge and a dedicated host: the resort, which opened in 1952 at the north end of the Strip, intends to create a hotel within the hotel, more upscale than the rest of the complex. Reservations are open for stays from 1 January 2027.

☰Contents

1. A former tower reimagined on the north Strip
2. A private entrance, lounge and dedicated host
3. Seven categories, from 30 to 118 m²
4. Molton Brown, Nespresso and Egyptian cotton
5. A spa and an athletic club in the works
6. How much will a night at The Alex cost?
7. The SAHARA will turn 75 in 2027

A former tower reimagined on the north Strip

Announced on 10 November 2026 in a press release from SAHARA Las Vegas, The Alex will be a complete reimagining of the Alexandria Tower, one of the resort’s towers. The brand promises the intimacy and exclusivity of a boutique hotel combined with the energy of a major Las Vegas resort.

The SAHARA, a casino resort, sits at the northern end of the Strip, the city’s casino boulevard. The Alex will be its upscale wing, in a spirit of “understated luxury”, in the words of the official website.

A private entrance, lounge and dedicated host

Guests will have their own entrance and their own reception, with separate lifts up to the tower. A lounge will be reserved for them, with concierge service and a dedicated host. On top of that come twice-daily housekeeping, evening turndown, room service and a 24-hour gym.

The announced décor favours forest green, gold and bronze, wood and soft textures, in a nod to the classic glamour of Las Vegas. The lobby and lounge have so far only been shown in 3D renderings, and no architect has been named.

Seven categories, from 30 to 118 m²

The 300 keys will be spread across seven categories. The Alex King room, of around 30 m², will be the entry point, followed by the Deluxe King (39.5 m²), then the Iconic King and the Iconic Queens (45.5 m² each). The King Suite will reach 58.7 m², the Signature Suite 88.7 m² with a living room, dining room and guest cloakroom, and the Two-Bedroom Signature Suite 118.5 m² with two king bedrooms.

Molton Brown, Nespresso and Egyptian cotton

Every room will have 500-thread-count Egyptian cotton linen, Molton Brown toiletries, a Nespresso machine, a Songbird speaker and alarm clock by Oliver Hemming, bathrobes and slippers; the suites will add a Dyson hairdryer and a pillow menu. There will be no restaurant of its own: beyond room service, guests will head to the SAHARA’s restaurants, including Maroon by Kwame Onwuachi and Balla Italian Soul.

A spa and an athletic club in the works

The resort will also open the Alora Spa, whose treatments will be unveiled closer to opening, and the SAHARA Athletic Club: Technogym cardio, Watson strength equipment, functional training, yoga and recovery.

How much will a night at The Alex cost?

Rates checked on 15 November 2026 on the official booking engine, for two adults on the night of 14 to 15 January 2027, including a resort fee of €49.72 (54.95 USD), taxes extra. The Alex King room was then on the “Cyber Savings” offer, instead of €137.49 (151.95 USD). ECB rate of 13 November 2026: €1 = 1.1052 USD.

The SAHARA will turn 75 in 2027

Opened in 1952, the SAHARA will turn 75 in the year The Alex welcomes its first guests. For Alex Meruelo, founder, chairman and CEO of Meruelo Group, which owns the resort, “The Alex represents a bold new chapter for SAHARA Las Vegas”.

A skybridge links the resort to the Las Vegas Monorail, the Vegas Loop runs to the Las Vegas Convention Center and Harry Reid airport is less than 6.4 km away. Other upscale addresses are in the pipeline on the Strip, such as Milano, the Venetian’s 275 suites, while Accor has moved into Treasure Island.