The world of luxury hospitality is in a state of perpetual effervescence, always in search of new exceptional destinations and innovative concepts. It is within this dynamic that Evok Collection’s announcement of the forthcoming opening of its most anticipated property fits: the Nolinski Golfe de Saint-Tropez. Scheduled for April 2027, this new address promises to redefine the codes of Tropezien luxury, bringing the timeless elegance and impeccable service that characterise the Nolinski brand.
With its emblematic Parisian properties, the Evok group has built an enviable reputation as an operator of character hotels, each carrying a strong identity and a bespoke guest experience. The Nolinski Golfe de Saint-Tropez represents a major step in the collection’s expansion strategy, marking its first foray onto the French Riviera, one of the most prestigious destinations in the world. Far from the bustle of the capital, a new version of Nolinski will emerge, steeped in Mediterranean light and the Riviera art de vivre, while retaining its DNA of discreet sophistication.
This ambitious project is currently taking shape, with initial 3D renderings already unveiled, offering a promising glimpse of what this exceptional hotel will be. These visuals reveal a harmonious architecture, thoughtful landscape integration and interiors where comfort and aesthetics combine with great skill. Anticipation is palpable among connoisseurs and future guests of this address, which is already shaping up as a must-visit on the Gulf.
Evok Collection’s refined expansion on the French Riviera
The arrival of Nolinski on the Tropezien scene is a significant event for Evok Collection. Following the success of its Parisian addresses such as Nolinski Paris, Sinner and Brach, the group is extending its footprint into iconic locations, chosen for their prestige and capacity to embody a certain art de vivre. The Golfe de Saint-Tropez, with its timeless glamour, mythical beaches and chic yet relaxed atmosphere, represents the ideal terrain for a brand like Nolinski, recognised for its approach to luxury hospitality, where every detail counts and every stay is an experience.
This strategic implantation reflects Evok Collection’s desire to offer distinct experiences, adapted to the culture and energy of each location. The Nolinski Golfe de Saint-Tropez will not be a simple variation of its Parisian counterpart, but rather a Mediterranean reinterpretation of its elegance, with a touch of lightness and splendour unique to the Côte d’Azur. The discerning, well-travelled clientele will find here a refuge where intimacy and personalised service are held as cardinal values.
Nolinski: the signature of Parisian elegance in Saint-Tropez
The “Nolinski” name has become synonymous with a certain idea of luxury: timeless elegance, sometimes theatrical, but always imbued with absolute comfort. The Parisian hotel has created a hushed, almost confidential atmosphere, where art and design meet to offer a unique setting. At the Golfe de Saint-Tropez, this identity will be reinterpreted through a Mediterranean lens. One can expect to find the noble materials, subtle interplays of light and design furniture pieces that have made the brand’s name, all enhanced by breathtaking views of the Riviera landscape.
The ambition is to create a place where Parisian sophistication meets the chic nonchalance of Saint-Tropez. This will be expressed through a perfect harmony between interior and exterior spaces, inviting relaxation and contemplation. Each room and suite will be a haven of tranquillity, conceived for the well-being of its occupants, with top-tier amenities and attention paid to every wish. The Nolinski brand is committed to offering a complete sensory experience, where elegance is not merely visual, but felt in every interaction, every flavour and every moment spent.
A unique architectural and landscape setting
The initial 3D renderings reveal a resolutely contemporary architecture, yet grounded in respect for local heritage. The hotel’s exterior appears to play with clean lines and balanced volumes, likely enhanced by natural materials that blend into the landscape. Integration with the environment is a priority, with lush gardens and terraces that follow the contours of the terrain, offering panoramic views over the gulf. This careful landscaping approach will contribute to a sense of seclusion and serenity, far from the summer bustle.
The pool, renderings of which have been shared, appears as a centrepiece of the ensemble. Its design suggests a body of water that invites relaxation and swimming, likely complemented by elegant sunbathing areas and more intimate corners. Water, a central element of this region, will be staged with refinement, offering a soothing visual spectacle and a welcome sense of freshness. The exterior architecture, though modern, will avoid any ostentation, preferring a discreet elegance that gives way to the natural beauty of the surroundings.
Interiors conceived for absolute luxury
The 3D views of the interiors reveal spaces where aesthetics and comfort are paramount. The rooms, as envisioned, promise an enveloping atmosphere with high-quality finishes and bespoke furniture. One can anticipate soft colour palettes, rich textures and carefully designed lighting that creates an intimate, restful ambiance. Every detail, from the light fittings to the artworks, will be chosen to contribute to an exceptional residential experience.
The living room of a suite, also glimpsed, confirms this vision of refined luxury. The living spaces will be generous, conducive to relaxation and conviviality, with a pursuit of harmony between functionality and aesthetics. Large bay windows will likely open onto private terraces, allowing guests to fully enjoy the Mediterranean way of life and the breathtaking views over the Gulf. The interior design will combine contemporary design elements with more classic touches, creating a perfect balance between modernity and tradition.
A complete and exclusive hotel experience
Beyond the rooms and suites, the Nolinski Golfe de Saint-Tropez is set to offer a comprehensive range of services and facilities for a highly exclusive hotel experience. While precise details are still forthcoming, one can reasonably expect a top-tier gastronomic offering, with several restaurants and bars serving refined cuisine in varied atmospheres, showcasing local produce and the region’s culinary richness.
Wellness will undoubtedly be at the heart of the experience, with a luxurious spa, state-of-the-art fitness facilities and personalised treatments. The presence of an exceptional pool is already confirmed by the renderings, but it is likely to be complemented by other basins, indoor or outdoor, along with relaxation areas. The concierge service, a hallmark of Nolinski hotels, will be at guests’ disposal to organise excursions, water activities, reservations and to fulfil any request, ensuring a flawless stay.
A strategic milestone for the Evok group
The opening of the Nolinski Golfe de Saint-Tropez in April 2027 represents far more than a new address for Evok Collection: it is a strategic milestone that confirms its position as a leading player in international luxury hospitality. This expansion into a destination as iconic as Saint-Tropez demonstrates the group’s ambition and its ability to develop hotel concepts that combine operational excellence, bold design and deep respect for place.
This project is expected to attract a wealthy international clientele, contributing to the region’s profile and affirming Nolinski as a global reference brand. By choosing this prestigious enclave, Evok Collection reaffirms its vision of offering urban retreats and coastal havens, each with a distinct soul yet an unrivalled level of service and luxury. Expectations are high, but the initial sketches suggest a realisation that will meet the most demanding standards of prestige hospitality.
Further information: https://evokcollection.com/
