The Ritz-Carlton, Kemer, All-Inclusive to open in 2028: Marriott’s first luxury all-inclusive in Europe

All-inclusive is entering Marriott’s luxury portfolio in Europe. The American group and Turkish developer Özak GYO have signed the agreement for The Ritz-Carlton, Kemer, All-Inclusive, a resort scheduled for 2028 on the Kemer coast, southwest of Antalya. This will be the group’s first luxury all-inclusive address in the Europe, Middle East and Africa region.

141 keys across 1.2 kilometres of coastline

The project occupies a seafront plot of over 1.2 kilometres of coastline, between the Taurus Mountains and the Mediterranean. It brings together 141 rooms and suites, complemented by a collection of one to five-bedroom villas. The announced programme includes indoor and outdoor pools, a spa, a gym, a kids’ club and a sports centre with tennis and padel courts. The restaurants and bars, not detailed at this stage, will be included in the package, as will the activities.

A turning point for Ritz-Carlton

Marriott has been developing its All-Inclusive by Marriott Bonvoy platform for several years, built on brands such as Westin, Marriott and Autograph Collection, mainly in the Caribbean and Mexico. Bringing Ritz-Carlton into this segment in Turkey changes the target: the group is aiming at the European and Gulf clienteles who already frequent the resorts of the Turkish Riviera, where high-end all-inclusive originated with local houses like Maxx Royal. The transaction was advised by Servotel, marking the first partnership between Özak GYO and Marriott.

Kemer, the other Turkish Riviera

One hour from Antalya airport, Kemer lines up pine forests, pebble beaches and coves facing the mountains. The resort town already hosts international resorts but no American-branded palace. The future Ritz-Carlton adds to a wave of luxury signings in Turkey, from Maxx Royal’s Bodrum to projects in Istanbul. Our article on the Maxx Royal Bodrum at Virtuoso and Amex describes the level of service expected on this coast.

Photos: © Marriott International · Özak GYO.