Piano à queue Steinway de The Alpina Gstaad sur un tapis persan, entouré de chaises de bar rouges, sous le chapiteau de la vente à Gstaad
Le Steinway de 2005 sous le chapiteau de la vente · © Jürg Hoss Liquidationen

The Alpina Gstaad hotel is selling a thousand pieces of furniture from 10 to 14 October, Steinway included

The five-star The Alpina Gstaad is putting around 1,000 pieces of its furniture up for sale, from Saturday 10 to Wednesday 14 October 2026, in the Gstaad festival marquee. There is no auction: everything goes at fixed prices, first come, first served. A 2005 Steinway, a 2.8-metre decorative bear and pieces by Flexform, Baxter and Janus et Cie are all on the list.

In brief
  • 🗓️ When · from Saturday 10 to Wednesday 14 October 2026, closed on Sunday 11 October.
  • 🕘 Opening hours · 9am to 5pm, free entry.
  • 📍 Where · at the Festival-Zelt Gstaad, the festival marquee, Sportzentrumstrasse, 3780 Gstaad.
  • 🏷️ How · around 1,000 pieces at fixed prices, no auction: first come, first served.
  • 🎹 Star pieces · a 2005 Steinway Model B, a 1971 Yamaha C3 and a bear measuring some 2.8 metres.
  • 🏨 Why · a partial refresh of the furnishings; the hotel reopens on 11 December 2026.
Contents
  1. 2,000 m² of bargains under the festival marquee
  2. A 2005 Steinway and a 2.8-metre bear
  3. Flexform, Baxter and Janus et Cie on the list
  4. What does a garden chair cost?
  5. A partial refresh, not a major overhaul
  6. 56 rooms and Switzerland’s first Six Senses Spa

2,000 m² of bargains under the festival marquee

Sofas and coffee tables from The Alpina Gstaad lined up under the sale marquee in Gstaad
The sofas under the marquee · © Jürg Hoss Liquidationen

The sale takes place at the Festival-Zelt Gstaad, the festival marquee set up on Sportzentrumstrasse, across more than 2,000 m². It runs from Saturday 10 to Wednesday 14 October, 9am to 5pm, with a break on Sunday 11: four days in all. Entry is free and everything is sold on the spot.

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The sale is being handled on commission by Jürg Hoss Liquidationen, a second-generation family firm based in Zollikon, near Zurich; Jürg Hoss has been in the trade for 50 years. He expects around 1,000 visitors and hopes to clear about 80% of the pieces. At previous sales, some 2,000 people turned up over four days.

A 2005 Steinway and a 2.8-metre bear

The star pieces

The Alpina Gstaad's Steinway grand piano on a Persian rug, surrounded by red bar stools, at the Gstaad sale
The 2005 Steinway · © Jürg Hoss Liquidationen
Large faux-fur decorative bear from The Alpina Gstaad on display at the furniture sale
The 2.8-metre bear · © Jürg Hoss Liquidationen

Two grand pianos steal the show: a 2005 Steinway & Sons Model B and a 1971 Yamaha C3 Conservatory. The Steinway’s price had not yet been set as of 5 October. Another curiosity is a large decorative bear measuring about 280 cm long, 150 cm high and 100 cm wide.

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The list also includes china from the hotel’s Michelin-starred restaurant, two humidors, a fossil stone slab and Persian rugs of up to 540 × 410 cm. A solid walnut Röthlisberger table of about 380 × 120 cm rounds things off: it is the only Swiss maker among the brands mentioned.

Flexform, Baxter and Janus et Cie on the list

Teak round table and woven garden armchairs from The Alpina Gstaad offered for sale
The teak garden armchairs · © Jürg Hoss Liquidationen

From the rooms, the list runs to 87 Flexform Mood chairs in leather, 62 chalet-style armchairs, 55 desks clad in red leather measuring about 150 cm, 107 bedside tables with brass handles, 25 sofas, 15 wingback chairs with ottomans, 15 daybeds and 24 Zonca reading lamps.

For the garden and terraces, there are 120 Quinta armchairs by Janus et Cie in woven teak, 18 half-loungers from the same house, 52 round tables in wood and granite and 14 Bolivar lounge chairs by Baxter, in leather and wood. The lounge and restaurant supply 18 sofas and 20 matching armchairs, 30 Petite Lea poufs by Casamilano, three leather Chesterfields, two Rock side tables in Carrara marble by Ginger & Jagger, 38 brown leather restaurant armchairs and 17 leather office chairs designed by Vincent Van Duysen.

What does a garden chair cost?

The spaces involved

White sofas and armchairs in the Alpina Lounge at The Alpina Gstaad, part of the furniture up for sale
The Alpina Lounge · © The Alpina Gstaad
Dining room of the Monti restaurant at The Alpina Gstaad, with chandelier and picture windows
The Monti restaurant · © The Alpina Gstaad / Giulio Ghirardi

The liquidator publishes the list of lots and a photo gallery, but no prices online. Jürg Hoss gave one example: garden chairs that cost around 1,500 francs new are going for about 250 francs. Some pieces have never been used.

Neither Jürg Hoss nor his staff buy any pieces. His personal favourite, he admits, is a round table with a marble top and wooden legs, “perfect in a wine cellar”. The rule remains first come, first served, and the marquee has to be cleared quickly.

A partial refresh, not a major overhaul

Suite at The Alpina Gstaad with a stone fireplace, wood panelling and a grey armchair
A suite with a fireplace · © The Alpina Gstaad

The furniture is going following a partial refresh of various areas of the hotel, according to the official sale page: the rooms, the lounge and the restaurant, Jürg Hoss specifies. No exceptional closure has been announced. Some hotels, he says, entrust him with selling their furniture every three to four years.

The Alpina Gstaad lives by the seasons: its summer 2026 season ran from 12 June to 13 September. The hotel reopens on 11 December 2026 for a winter that will last until 7 March 2027.

56 rooms and Switzerland’s first Six Senses Spa

The Alpina Gstaad

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The Alpina Gstaad hotel and its snow-covered towers among the fir trees above Gstaad
The Alpina Gstaad in winter · © The Alpina Gstaad
Illuminated façade of The Alpina Gstaad hotel in the snow at nightfall
The hotel at nightfall · © The Alpina Gstaad
Indoor pool of the Six Senses Spa at The Alpina Gstaad beneath a wooden ceiling
The Six Senses Spa pool · © The Alpina Gstaad

Opened on 1 December 2012, the hotel has 56 rooms and suites, all with a terrace, from the Deluxe Room to the three-bedroom Panorama Residence. It is home to Switzerland’s first Six Senses Spa and three restaurants: Monti, led by chef Martin Göschel, the Japanese Megu and the Swiss Stübli, plus the Alpina Lounge.

In March 2025, Marcel Bach and Jean-Claude Mimran sold it to an American industrial family, long-standing guests, whose name has not been made public. Marcel Bach remains chairman of the board and Nadine Friedli general manager. On 9 October 2026, the official website listed CHF 2,700 per night, breakfast included and excluding taxes, for a 33 m² Deluxe Room Schönried for two adults, on the night of 15 to 16 December 2026.

In Gstaad, see also the Gstaad Palace, the Park Gstaad, whose opening under the Four Seasons brand has been pushed back to summer 2027, and our pick of the best luxury hotels in the Swiss Alps.

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Practical information
  • 🏷️ The sale · from Saturday 10 to Wednesday 14 October 2026, 9am to 5pm, closed on Sunday 11; Festival-Zelt Gstaad, Sportzentrumstrasse, 3780 Gstaad; free entry, fixed prices, first come, first served
  • 📞 Organiser · Jürg Hoss Liquidationen, Höhestrasse 14, 8702 Zollikon, +41 44 210 14 14, hossliquidator.ch
  • 📍 Hotel address · The Alpina Gstaad, Alpinastrasse 23, 3780 Gstaad, Switzerland
  • 🗓️ Opening · seasonal hotel, closed between seasons; winter season from 11 December 2026 to 7 March 2027
  • 🛏️ Capacity · 56 rooms and suites, all with a terrace
  • 🍽️ Restaurants and bars · Monti (chef Martin Göschel), Megu (Japanese), Swiss Stübli, Alpina Lounge and Terrace
  • 🧖 Spa · Six Senses Spa, the first in Switzerland, with indoor and outdoor pools
  • 💶 Price · from CHF 2,700 per night with breakfast, excluding taxes and fees, in a Deluxe Room Schönried for two adults, night of 15 to 16 December 2026 (checked on 9 October 2026 on the official website)
  • ☎️ Contact · +41 33 888 98 88
  • 🌐 Official website · thealpinagstaad.ch
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