By Raphaël Simon | Tuesday 21 April 2026
Behind the scenes of European hospitality, a quiet transformation is underway. At a time when the guest experience relies as much on in-room comfort as on seamless connectivity, Passman Group marks a major strategic advance. With the acquisition of Hotel Technology Management (HTM) in the United Kingdom, the Lyon-based specialist in connected solutions accelerates its expansion and redefines the contours of hospitality, firmly geared towards digital.
🌍 A Clear European Ambition
For several years, Passman has established itself as a key player in the digital transformation of living spaces. Hotels, hospitals, residences, or even public spaces: everywhere, the group deploys invisible yet essential infrastructures that shape the user experience.
With the integration of HTM, a British benchmark in network infrastructures for high-end hospitality, the group crosses a symbolic threshold: over 300 employees and spectacular growth, with a +50% increase in turnover over three years.
This dynamic reflects a clear vision: to make technology a natural extension of hospitality.
🔗 Synergies in Service of the Guest Experience
This merger is not solely driven by geographical expansion. It embodies a convergence of expertise.
On the one hand, Passman brings a complete ecosystem of solutions: high-performance Wi-Fi, cloud IPTV, energy management, dynamic display, and casting services. On the other, HTM offers advanced expertise in complex deployments within premium British hotels.
Together, the two entities are designing a new generation of hotel infrastructures: smarter, more seamless, almost imperceptible to the guest, yet essential for their comfort.
The result? An enriched promise for establishments: offering stays where everything works perfectly, without guests ever having to think about it.
🇬🇧 The United Kingdom, a Laboratory for Hotel Innovation
It is no coincidence that Passman is setting its ambitions across the Channel. The British market, one of Europe’s most mature, stands out for its high demands in terms of digital experience.
In a context where travellers expect instant connectivity, personalised services, and seamless fluidity, hotels are investing heavily in their infrastructures.
By leveraging HTM‘s local presence and its network of partners · including groups like IHG and Leonardo Hotels · Passman secures a strategic position at the heart of this transformation.
🤝 A Shared Vision, Driven by Pioneers
Behind this operation lies a convergence of paths. That of Simon Alexander, founder of HTM, a recognised figure in hotel tech in the UK, and that of Patrick Layani and Frédéric Levy, the founders of Passman.
All share the same conviction: technology should never be an end in itself, but a lever to enhance the guest experience.
🚀 Towards a New Era of Hospitality
Supported by Siparex, a major private equity player, this acquisition is part of a broader European consolidation strategy. Following the integration of Osmozis, Passman continues its expansion with a clear ambition: to become the undisputed leader in the digitalisation of hospitality in Europe.
Beyond the figures, a certain vision of travel is emerging. A hospitality where technology disappears behind its obvious utility, where every interaction becomes intuitive, and comfort is absolute.
In this discreet but decisive revolution, Passman is not just accompanying the movement: it is accelerating it.
Key Information on This Acquisition:
- 🏢 Acquirer: Passman Group (France)
- 🤝 Acquired Company: Hotel Technology Management (United Kingdom)
- 👥 Total Workforce: +300 employees post-acquisition
- 📈 Growth: +50% increase in turnover over 3 years
- 🌍 Objective: Strengthening European presence, particularly in the United Kingdom
- 💡 Expertise: Wi-Fi, IPTV, casting, energy management, network infrastructures
- 🏨 Clients: Accor, Club Med, IHG, Leonardo Hotels, Ministry of Armed Forces, NATO…
- 🚀 Vision: To become the European leader in hospitality digitalisation
