In a bathroom and wellness sector showing a slight contraction of around 3 to 4% compared to 2024, held back by a drop in construction starts and a slowdown in property transactions, Novellini France has chosen the path of acceleration. Drawing on thirty-five years of local presence, a solid territorial footprint, and fully Italian manufacturing, the subsidiary is building on its fundamentals to sustain its growth momentum.
The announcement coincides with the sixtieth anniversary of the Novellini Group. For 2026, the French subsidiary lays out a three-part roadmap: the launch of a bathroom furniture range, an increased push on wellness, and a stronger presence among specifiers and the hospitality sector. Three initiatives that sketch an offensive strategy, at precisely the moment when the residential market is pausing.
Furniture: the new frontier of the bathroom offering
Historically associated with showers and bath spaces, the brand is broadening its scope. For 2026, Novellini France is deploying a furniture offering designed to integrate with its full product range, whatever the room configuration. The goal is clear: to offer professionals a solution capable of covering the entire bathroom space. A direct response to the demand from distributors and partner specifiers seeking a complete range rather than fragmented purchases.
In continuity with the RIGA collection, these pieces favour clean design and a wide choice of contemporary finishes. “Installers and distributors are asking us to go further,” summarises Michel Perrier, National Director of Novellini France. The new line will be unveiled at the Idéobain 2026 trade show, from 28 September to 1 October, at Paris Expo Porte de Versailles.
Wellness in the crosshairs with Home Oasis
With more than thirty years of expertise in bathroom wellness, particularly through hydrotherapy, Novellini intends to accelerate in a market it considers highly promising. In 2026, the subsidiary is expanding its specialist distribution networks and addressing resellers, architects, and sector specifiers more directly.
At the heart of this ambition is the Home Oasis range, a universe of modular saunas, hammams, and spas, designed and manufactured in Italy. Conceived for both residential and hospitality use, it targets establishments keen to enrich their wellness offering. Revealed at the Piscine Global show in Lyon in 2024, where it won over premium sanitary distributors, it will be showcased again at the 2026 edition, from 17 to 20 November at Eurexpo Lyon.
Specification and hospitality: two growth drivers
This is perhaps the most relevant section for hospitality professionals. Faced with a slowdown in the residential market, Novellini France is betting on specification and hospitality, two segments where volumes remain significant and where trust-based relationships with professionals are paramount. The subsidiary has tightened its ties with developers, project managers, and installers, on multi-unit residential schemes as well as hotel projects, working alongside partners such as Mésolia, Eiffage, and Bouygues.
In these technical and demanding markets, differentiation is not solely product-driven. It rests on accompanying projects through their complexity: upstream studies, on-site presence at project launch, team training, and real-time problem solving on site. Combined with fully Italian manufacturing, this field commitment is the key argument against Asian imports. Traceability, industrial reliability, and carbon footprint are increasingly decisive criteria for project owners.
A family savoir-faire, 100% Italian
Founded in 1966 by Gianfranco Novellini, the Group has risen to become a European reference in bathroom and wellness equipment. Still family-run, with Barbara Novellini as President and Marco Novellini as Managing Director, it claims fully Italian manufacturing compliant with European quality and environmental safety standards, as well as a long-standing collaboration with designer Marco Pellici. Founded more than thirty-five years ago, Novellini France is one of the group’s nine subsidiaries. Staffed by thirty-five employees, it distributes its products exclusively through B2B channels, via more than 1,800 points of sale across the country.
Key facts
- Company: Novellini France, subsidiary of the Novellini Group (founded 1966, European leader in bathroom and wellness)
- Group leadership: Barbara Novellini (President) and Marco Novellini (Managing Director); Michel Perrier (National Director France)
- 2026 roadmap: bathroom furniture, wellness with the Home Oasis range, specification and hospitality
- Upcoming trade shows: Idéobain, 28 September to 1 October 2026, Paris; Piscine Global, 17 to 20 November 2026, Lyon
- Manufacturing: 100% Italian, B2B distribution, more than 1,800 points of sale in France
- Official website: novellini.fr
