The world of luxury hospitality is constantly seeking new horizons to establish its standards. It is in this context that Nammos Hotels & Resorts, a brand synonymous with an opulent and festive Mediterranean lifestyle born in Mykonos, has forged an alliance with Smokva Bay. Their shared objective: to build Nammos Resort Montenegro, an integrated lifestyle destination in Smokva Bay on the highly sought-after Budva Riviera, scheduled to open in 2029.
- Nammos Hotels & Resorts, born from the legendary Mykonos beach club, partners with Smokva Bay to create Nammos Resort Montenegro.
- An integrated lifestyle destination in Smokva Bay, on the Budva Riviera, ten minutes from the island of Sveti Stefan.
- 117 keys in total: 47 hotel suites, 61 branded residences, and 9 villas.
- Scheduled to open in 2029, with a preview starting in the 2026 season (pop-up Nammos restaurant in Sveti Stefan).
The Strategic Expansion of Nammos Hotels & Resorts
Originally famous for its Mykonos beach club, Nammos has transformed its success into a fully-fledged hotel brand, exporting its concept of laid-back, festive luxury worldwide. Its entry into the Montenegrin market capitalises on the growing appeal of the Adriatic coast to a discerning international clientele, marking a key milestone in its expansion strategy.
Montenegro, with its spectacular landscapes, UNESCO-listed Bay of Kotor, and booming seaside resorts, has become a destination of choice for luxury hospitality investment. The arrival of a brand like Nammos reinforces this premium positioning and is set to boost the local high-end tourism economy.
A Mediterranean Haven in Smokva Bay
The resort will take root in the picturesque Smokva Bay, just ten minutes from the legendary island of Sveti Stefan, already an icon of Montenegrin luxury. A privileged location that combines the seclusion of a pristine bay with proximity to cultural and natural attractions.
Nammos Resort Montenegro has been designed to blend harmoniously with its surroundings. The 117 keys are divided between 47 refined suites, 61 exclusive residences, and 9 sumptuous villas, the latter offering an ultra-luxurious living experience with personalised services and absolute discretion.
The architecture is directly inspired by the rich Mediterranean heritage and the timeless elegance of the Cycladic islands. The designers have favoured clean lines, natural materials, and a soft colour palette, allowing the buildings to blend into the landscape. The integration between indoors and outdoors is a key element, with large floor-to-ceiling windows and private terraces maximising light and panoramic views of the Adriatic.
An Exceptional Dining and Lifestyle Offering
The Nammos experience would not be complete without a world-class culinary offering. The Nammos restaurant, with its signature atmosphere, will be the highlight of the offering, alongside Nalu, an all-day Mediterranean restaurant, and the Ilios Lounge, an elegant venue for enjoying cocktails.
A rooftop bar with an infinity pool promises unforgettable sunsets, with panoramic views over the bay. These dining and social spaces are designed to create a vibrant and sophisticated atmosphere, faithful to the Nammos spirit.
Nammos Village: The Mediterranean Village Reimagined
At the heart of the experience, Nammos Village will reinterpret the concept of a Mediterranean village as a destination dedicated to art, shopping, and well-being. It will feature luxury boutiques, art galleries, and a multitude of activities: hiking and mountain biking trails, a spa, a state-of-the-art fitness centre, and several swimming pools. Private spaces will also be available for exclusive dining.
A Preview of Luxury from 2026
Anticipating the official opening in 2029, Nammos has cleverly chosen to offer an immersive experience ahead of time. From the 2026 season, a pop-up Nammos restaurant in Sveti Stefan will offer an exclusive preview of the upcoming experience through alfresco dining facing the island’s iconic view.
This temporary venue allows guests to familiarise themselves with Nammos’ culinary philosophy and atmosphere. It is an initiative that is generating considerable buzz and building customer loyalty even before the resort’s opening, creating a palpable sense of anticipation around the project.
Partners’ Voices: Vision and Ambition
The leaders of both entities have expressed their enthusiasm for this alliance. Petros Stathis, Chairman of Nammos, sees it as “an exciting new chapter for the brand”: “Together, we are creating a destination that embodies the spirit and sophistication of Nammos, whilst also being a celebration of Montenegro.”
Carolyn Turnbull, CEO of Nammos Hotels & Resorts, highlights the international scope of the project: “This collaboration is an important milestone for our international growth, bringing the complete Nammos lifestyle to Montenegro through exceptional hospitality, gastronomy, and well-being.”
On the Smokva Bay side, Chairman Vadim Verhovski highlights the choice of Nammos as a long-term partner to “establish a new benchmark for luxury hospitality in the region”. Its CEO, Fredrik Jonsson, emphasises the strength of the Nammos brand and its proven ability to create exceptional experiences.
Our Take
The arrival of Nammos in Montenegro, alongside Smokva Bay, confirms the maturation of the luxury market in the Balkans and positions the country as a must-visit premium destination. The “integrated lifestyle” strategy, featuring a Nammos Village that blends art, shopping, and well-being, perfectly meets the demand for holistic experiences from affluent travellers. The commitment of such a strong brand, with an opening scheduled for 2029, reflects solid confidence in the region’s potential and could catalyse further high-profile investments.
