Travel Residences {“@context”:”https://schema.org”,”@type”:”BreadcrumbList”,”itemListElement”:[{“@type”:”ListItem”,”position”:1,”name”:”Home”,”item”:”http://fr.euronews.com”},{“@type”:”ListItem”,”position”:2,”name”:”Travel”,”item”:”http://fr.euronews.com/voyages”},{“@type”:”ListItem”,”position”:3,”name”:”Residences”,”item”:”http://fr.euronews.com/voyages/residences”},{“@type”:”ListItem”,”position”:4,”name”:”Private members’ clubs in luxury hotels: a new trend and which ones to join”}]} Private members’ clubs in luxury hotels: a new trend and which ones to join The Six Senses London pool – All rights reserved Six Senses All rights reserved Six Senses By Dianne Apen-Sadler Published on 09/05/2026 – 7:00 UTC+2 Share Discussion Share Facebook Twitter Flipboard Send Linkedin Messenger Bluesky Telegram Threads Whatsapp Beyond the swimming pool and gym, private members’ clubs are transforming these venues into community hubs through events and networking. Long perceived as stuffy, men-only, cigar-smoke-filled dens, private members’ clubs have undergone a very chic transformation in recent decades. ADVERTISEMENT ADVERTISEMENT Since Covid, creatives and entrepreneurs have transformed these « third places » into offices, with an evening programme of events and discussions designed to bring together like-minded individuals. With over 40 clubs in cities worldwide, Soho House has long dominated the sector, but this hasn’t prevented a new competitor from entering the fray: luxury hotels. Already equipped with many expected amenities, such as a gym and a swimming pool, these establishments can, it seems, transition quite easily from hotel to private members’ club. However, creating a community that functions well together, day and night, and that aligns with the hotel’s personality, is far from an easy task. Hotels, New Lifestyle Hubs Not long ago, hotels were reserved solely for transient guests. But as soulless all-day restaurants have been replaced by Michelin-starred dining, and lobby lounges have become an alternative to cafés, these venues are increasingly establishing themselves as spaces for locals, not just travellers. « I believe that “lifestyle” hotels are becoming a destination for residents of the city they are in, whether through the on-site restaurants and cafés, or the events organised there », Margo Ford, Europe Membership Manager for The Cover (source in English), a private members’ club part of the Sircle Collection (source in English), tells Euronews Travel. « The Sir Hotels brand, within Sircle Collection, has for years already strived to choose less touristy locations, which truly reflect the soul of the city and where locals genuinely want to go. » The Cover first opened its doors in 2021 at the Sir Victor Hotel in Barcelona, before inaugurating a second club at the Max Brown 7th District in Vienna in November 2025. The group will soon be joined by clubs in London and Amsterdam. While the facilities differ from club to club · in Vienna, there is a private cinema, while Barcelona boasts an extensive spa area · members can expect dynamic programming regardless of the chosen establishment. « The initial idea behind our club, The Cover, was to create a space where people could meet in person and regain some human connection after a long period of isolation due to Covid », Ford continues. « We want people who are keen to connect with each other and are genuinely looking to collaborate professionally while also meeting more informally. » This emphasis on events is shared by the team behind Six Senses Place (source in English), at the brand new Six Senses London (source in English), in Bayswater. The brand, founded in 1995 by British hotelier Sonu Shivdasani, is best known for its wellness-focused retreats in Asia. The new establishment, located in the former Whiteley’s department store, marks its first foray into urban hospitality. The programming follows the almanac, with numerous events focused on healing and personal development, as well as sustainability. At the Six Senses Alchemy Bar, you can prepare tinctures and tonics from seasonal medicinal plants Six Senses For example, Place offers weekly Sanctum classes that blend breathwork, meditation, and cardio, while ad-hoc events already organised for members have included a nightingale safari at Knepp, the rewilding project in West Sussex. « Six Senses already embraces many aspects related to well-being, sustainability, and connections with nature, with most establishments now located in remote and wild destinations across the world », emphasises Nico Eden, Director of Six Senses Place. « We champion values around connection, nutrition, and movement and, as Six Senses expands further into urban markets, Place represents an opportunity for the group to strengthen this commitment. » With over 130 private members’ clubs across the British capital, Six Senses Place enters an already saturated market. But Eden is convinced that the club’s blend of sociability and well-being fills a void. « What excites me most is this combination of data-driven science and more esoteric practices », he says. « It’s not about blurring the lines between the two, but recognising that these approaches can coexist, sometimes side by side. » The hotel spa spans 2,300 square metres, featuring a 20-metre indoor pool, London’s first dedicated magnesium pool, a 325-square-metre gym, as well as 13 wellness spaces and six treatment rooms offering cryotherapy, flotation, and red light therapy. There’s a Biohack Recovery Lounge equipped with sound loungers, compression boots, and a lymphatic suit, as well as an outpost of the HUM2N longevity clinic, which offers advanced blood tests, intravenous nutrient infusions, and hormone optimisation. At the Alchemy Bar, a staple of Six Senses resorts, you can work with the “Master Alchemist” to create tinctures and tonics from seasonal medicinal plants, tailored to your needs. The hotel even boasts a crystal specialist. Private Members’ Clubs within Hotels to Join Across Europe Members of Six Senses Place have access to the Dome Bar, the ideal spot for co-working Six Senses Six Senses Place, London What makes Six Senses London so unique is that many elements of the iconic Whiteley’s department store have been restored, from the Grade II listed façade to the majestic lobby staircase. It is the latter you will need to ascend to access Six Senses Place, located on the first floor. Members have access to three spaces: the Dome Bar, the Place restaurant, and the Scala Bar. The Dome Bar, named for its glass roof, is the perfect spot for co-working, with a mix of large tables (equipped with numerous power outlets) and cosy corners for meetings, while the Scala Bar hosts many evening events. Different membership levels offer varying degrees of access to the wellness spaces. In addition to all the facilities already mentioned, the gym is one of the most impressive I have seen in a hotel, with yoga and reformer Pilates studios. Membership to The Cover Barcelona gives you access to this superb rooftop pool The Cover The Cover, Barcelona and Vienna As we have already mentioned, The Cover’s spaces in Barcelona and Vienna differ (and the same will apply to clubs soon opening in London and Amsterdam). In Barcelona, you have access to The Club, a members-only bar, restaurant, and lounge; a private area on The Rooftop, overlooking Gaudí’s Casa Milà; as well as The Den, which hosts many of the club’s events. In Vienna, you’ll find The Club, the welcoming social space Le Separé, The Terrace bar-restaurant, and The Theatre. Both clubs feature private phone booths available for booking your calls, as well as a co-working space called The Study. In Barcelona, you have access to both a spa and a gym, while in Vienna only a fitness area is available. Both locations offer a mix of fitness classes, yoga, and meditation. You can apply for annual membership, but a plan also exists for digital nomads, which grants access to the club for three consecutive months. Members benefit from access to other clubs, invitations to events and bespoke trips, as well as discounts on hotel nights and dining. The Woodward boasts Geneva’s longest indoor pool Auberge Collection Club Woodward, Geneva Auberge Collection entered the private members’ club market last March with the opening of Club Woodward in Geneva. Housed within The Woodward, a Belle Époque mansion transformed into a hotel and opened in 2021, the club offers three different membership levels. The Salon Membership, aimed at gastronomy enthusiasts, includes invitations to private dinners, tastings, and other events throughout the year, as well as priority access to Le Jardinier and Bar 37, and also to L’Atelier Robuchon, the only two-Michelin-starred restaurant
