- The Royal Monceau · Raffles Paris is the first palace to be entirely rebranded in Roland-Garros colours from 18 May to 7 June 2026.
- ALL Accor, an official partner of the tournament since 2024, is extending the Grand Slam experience to international properties in Tokyo, São Paulo, and Shanghai.
- The Royal Monceau features exclusive installations including a playable clay court, a gallery celebrating tournament heritage since 1928, and a collaboration with Lacoste at Bar Long.
- Mehdi Hemici, Accor’s Senior Vice President, highlights the strategy of transforming loyalty into an experiential platform for members across the group’s Pullman and MGallery collections.
With just a few days to go until the start of Roland-Garros, ALL Accor unveils a major activation that extends the Grand Slam’s excitement far beyond the Philippe-Chatrier court. From 18 May to 7 June 2026, Accor group’s loyalty programme and booking platform is rolling out three immersive experiences, from the Royal Monceau · Raffles Paris all the way to Tokyo, São Paulo, and Shanghai, to offer its members a “number one service” befitting the tournament.
An official supplier to Roland-Garros since 2015, and having become an official partner of the French Grand Slam in 2024, ALL Accor leverages a long-term partnership with the tournament to combine two areas of excellence: luxury hospitality and tennis. “We are transforming loyalty into an experiential platform, designed around our members’ passions,” summarises Mehdi Hemici, Accor’s Senior Vice President, Loyalty & E-commerce.
The Royal Monceau · Raffles Paris, The First Palace Entirely Rebranded in Roland-Garros Colours
For the first time, a Parisian palace is entirely enveloped in the Roland-Garros universe. The Royal Monceau · Raffles Paris doesn’t just adorn itself in the Grand Slam’s colours: it reinvents its codes, space by space, around a scenography conceived using dichroic glass, light, and clay-like material.
In the lobby, a mobile structure placed on a clay base projects shifting shadows · cyan, magenta, gold · with movements and light, outlining an intangible court. In the inner courtyard, the pond transforms into an artistic installation: an ochre clay platform blurs the lines between a bathing area and a competition ground, with a central net and umpire’s chair sculpted from dichroic glass. This court, a true work of art, will be playable upon request.
Along the corridors, a gallery of translucent portraits celebrates the tournament’s heritage since 1928, from the Musketeers to exclusive Roland-Garros archives. In the Royal Monceau Suite, the moucharabieh on the bathroom ceiling reinterprets the façade of the Philippe-Chatrier court with graphic shadows on the marble, while a display cabinet holds balls signed by tennis legends.
The Bar Long, meanwhile, hosts a partnership with Lacoste: a new visual identity co-signed with the Crocodile House, dedicated outfits for reception and bar staff, and a revisited menu featuring an exclusive pastry by Yazid Ichemrahen · the palace’s Head Pastry Chef · created with Lacoste and Giraudi. Throughout the fortnight, the Royal Film Club, the palace’s private cinema, will broadcast live matches in an intimate atmosphere, including homemade popcorn and signature dishes.
Pullman and MGallery Collection: Roland-Garros Comes to the Four Corners of the World
The rebranding doesn’t stop at the doors of the Parisian palace. Internationally, ALL Accor is dressing several of the Group’s iconic hotels in Roland-Garros colours, to offer their guests total immersion in the tournament’s universe, regardless of the time zone.
In São Paulo, the Pullman Ibirapuera will offer daily broadcasts open to ALL Accor members and the public alike, with dedicated packages. For the final, the hotel will host Larry Passos, the emblematic Brazilian coach, to comment on the match live and interact with members. The Pullman Tokyo Tamachi and the MGallery Shanghai Nanjing will also be dressed in the Grand Slam’s colours, with dedicated suites and rooms available on ALL.com, and broadcasts designed as convivial moments.
Echoing the partnership, the Recovery & Serenity Center at the Philippe-Chatrier court will be redesigned under the impetus of MGallery Collection: the Quiet Room and the Beauty Room, traditionally dedicated to player recovery, will become havens of calm and refocusing, blending well-being and hospitality.
An ALL Accor Box Signed by Potel et Chabot and Artist Sarah Espeute
From 24 May to 7 June, from lunch to dinner, ALL Accor will host its members in a box entirely designed by the Potel et Chabot Creative Studio in collaboration with Marseilles artist Sarah Espeute. Renowned for her sensitive universe and sustainable approach, she creates various works and accessories evoking sport with as much poetry as wit.
Her delicate line is expressed through the hemp backrest embroideries of the Bureau Benjamin chairs, on tablecloths, cushions, and tableware. Sarah Espeute also imagined an exclusive wall piece: an embroidered panel in a terracotta and blue palette that makes the tournament colours converse with an aesthetic that is both traditional and contemporary. Several renowned chefs will rotate in the kitchen, punctuated by tea times, embroidery workshops with the Œuvres Sensibles team, and a Moët & Chandon champagne bar.
“Enjoy Number One Service”: The Campaign Filmed at MGallery Molitor
Photographed and filmed in several of the Group’s hotels · including the mythical MGallery Molitor, a stone’s throw from the stadium · the dedicated campaign showcases ALL Accor’s hospitality expertise with as much elegance as humour, punctuated by nods to the world of tennis: ball boys or umpires encountered around a corridor, the concierge’s expertise elevated to the level of a world number one. Discover the video here.
Final Tickets up for Auction, in Loyalty Points
For members who haven’t managed to secure their tickets, ALL Accor is opening an exclusive loyalty points auction system from 18 to 30 May (starting from 8,000 points) for the most coveted sessions: Men’s semi-final on 5 June, Ladies’ final on 6 June, and Men’s final on 7 June. This is a way to transform loyalty into privileged access to the tournament’s most exceptional moments.
From the Parisian palace to the box at Philippe-Chatrier, from the Pullman in Tokyo to points auctions, ALL Accor is deploying a 360° initiative this year that extends the tournament’s excitement far beyond the courts, making hospitality a playing field in its own right for the Grand Slam.
Link to book a room at the Royal Monceau hotel: https://www.raffles.com/fr/paris/
More information about the Accor group: https://group.accor.com/fr
