Mercedes-Maybach is leaving the asphalt for the open sea. The German brand, long synonymous with ceremonial saloons, has officially unveiled Beyond Horizons, a 155-metre gigayacht that will host the Maybach Ocean Club, a floating private club reserved for a few hundred members. This is a way of extending its vision of luxury to the sea · that of a space to inhabit rather than merely pass through. Delivery is announced for 2029.
- What: the Maybach Ocean Club, a private sea club aboard the gigayacht Beyond Horizons.
- The Vessel: 155 metres, over 15,000 GT, a crew of 80 to 85 people.
- Shipyard: Lloyd Werft, in Bremerhaven; agreement signed on 12 June 2026 in Sindelfingen (Mercedes-Benz).
- Accommodation: 30 identical 74 m² suites, each with a private balcony.
- Model: Fractional ownership, maximum 300 members, approximately four weeks on board per year · one buys a share of the club, not a cabin.
- Delivery: Inaugural voyage planned for 2029, between the Mediterranean in summer and the Caribbean in winter.
A Private Club Taking to the Seas
The idea is not to sell cruises, but to open a club. The Maybach Ocean Club translates the brand’s promise onto the water: serenity, impeccable service and the feeling of being at home. Designed to be operated as a very high-end hotel · with a crew of 80 to 85 people · the vessel nevertheless retains the scale and intimacy of a yacht. A rare in-between, halfway between a floating palace and a private residence.
Fractional Ownership, a New Generation Yacht-Hotel
The heart of the concept lies in its economic model. Rather than purchasing a cabin, members acquire a share of the club. The circle is deliberately restricted: a maximum of 300 people worldwide, each having approximately four weeks on board per year. In exchange, they are freed from the constraints of yacht ownership · crew, maintenance, immobilisation · while gaining access to an exceptional maritime lifestyle.
This model is not new in the luxury sector: it is that of branded residences and real estate clubs, transposed to the sea. It broadens access for an ultra-premium clientele who wish to experience a gigayacht without bearing the sole cost or logistics.
Beyond Horizons: 155 Metres by Lloyd Werft
The vessel will be built by Lloyd Werft, a historic shipyard in Bremerhaven, Germany. The partnership was sealed on 12 June 2026 at the Mercedes-Benz Center of Excellence in Sindelfingen. With its 155 metres and over 15,000 gross tons, Beyond Horizons will be among the largest yachts under development. Accommodation consists of 30 identical 74 m² suites, all featuring a private balcony · a choice of uniformity that erases the usual cabin hierarchy and strengthens the club spirit.
On Board: Beach Club, Gastronomy, and Wellness
The amenities include: a beach club designed as a marina, a high-end gastronomic offering, an extensive wellness area, and a wide range of water activities. Itineraries will follow the luxury seasons · the Mediterranean in summer, the Caribbean in winter · to offer members a guiding thread of stopovers among the planet’s most sought-after destinations.
Our Perspective: When Luxury Automotive Becomes a Lifestyle
Beyond Horizons goes beyond a mere stylistic exercise. The project illustrates a shift underway among major automotive brands: they no longer sell a car, but an entire universe. Ferrari ventures onto the water with its flying sailboat Hypersail, Porsche and Aston Martin are multiplying branded residences and hotel addresses, and Maybach is now lending its name to a sea club. The automobile is no longer the final product · it becomes the gateway to a complete lifestyle ecosystem, where one inhabits the brand as much as one drives it.
For luxury hospitality, this convergence is a strong signal: the boundaries between hotels, residences, yachts, and automobiles are blurring in favour of a single promise · that of a continuous, exclusive, and seamless experience. The Maybach Ocean Club, with its fractional ownership and palace-calibrated service, is one of its most accomplished expressions. One significant unknown remains: the sea, unlike a saloon car, cannot be steered.
